Bendel’s Launches Fragrance Line

Henri Bendel is launching a line of women’s scent. The retailer’s Fragrance Collection scents are meant to be a modern interpretation of what Henri Bendel started in 1915 when he launched his first scent, called Un Peu d’Elle.

Now, 95 years later, The Henri Bendel Fragrance Collection includes Gardenia & Vanilla, Rose & Oud, Orange Blossom & Jasmine, Persian Lime & Pepper, Pink Grapefruit & Vetiver and Incense & Musk. Each edp comes in a 1.7-oz. bottle for $65. The collection targets a 25- to 35-year-old woman.

The scents even get their own boutique in the retailer’s space. The shop-in-shop concept for The Henri Bendel Fragrance Collection is just under 100 square feet.

This launch follows the 2008 introduction of a scent called Bendelirious, which was a collaboration between the retailer and French fragrance house Etat Libre d’Orange that marked Bendel’s return to the fragrance marketing business after 28 years.